Tuesday, April 14, 2015

Review: How Google Works


How Google Works
How Google Works by Eric Schmidt

My rating: 4 of 5 stars



Two of the Google principals explain the principles behind Google's success. The focus is on flexibility and the hiring of "Smart Creatives". The book discusses famous Google ideas such as 20% time and Google labs. While the ideas here have been covered in other works on the company, the presentation is entertaining and informative and the idea that you only hire the very best people and give them the room and flexibility to do their thing bears repeating. Obviously issues such as the impact of Google's growth and recent reliance on contract employees in recent years is not covered extensively. This work focuses primarily on Google's most productive period.



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